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#1 19-07-2017 06:00:38

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Adidas is taking the classic Superstar 80s

Adidas is taking the classic Superstar 80s

adidas superstar online.In the 21st century, we live in a world filled with logos, brands and corporate identities. If you live in a big city, you’ll probably encounter hundreds of logos every single day without even noticing. But despite the ubiquity of branding culture, only a handful of companies ever make it to the level that their logos become effectively part of the mainstream lexicon; so widespread and familiar that their presence is as unsurprising as that of cars, trees or buildings. So embedded in the scenery that you never stop to ask where they came from.That might be because, unlike the calculated, purposeful design of most contemporary brands, the adidas logo predates most promotional and consumer culture.

Adidas is taking the classic Superstar 80s and stripping it down leaving it only with the bare essentials.Taking the “Decon” look that has recently been spotted on the Air Jordan 2, this iteration of the adidas superstar 80s comes constructed out of a one-piece leather on the upper for a clean aesthetic. Adding to the clean look of the sneaker is laser etching on the shell toe and the three stripes branding on the side panels. The two color options include Running White and Core Black with both of them being finished off with off-white rubber soles and brown detailing on the tongue branding and heel tab.

Known for its iconic design, the latest release of the adidas superstar ii silhouette represents the essence of the city through a number of elements. Dressed in a navy blue leather upper, the shoes come equipped with a matching lining and shell toe while the shoe laces are made out of reflective yarn and metallic lace tips, which complete the shoe’s design. The Superstar shoe is finished with the signature 3-stripe mark in white and a city map illustrated on premium navy suede that features all five boroughs of New York City, and captures the true spirit of NYC with every detail.The adidas Superstar shoe has been a classic and timeless silhouette for the Three Stripe brand.

According to stats from market research group NPD, the adidas superstar dames ranked at number one in terms of dollar sales last year in the U.S., which is the world’s largest sneaker market. Powell elaborated, “This is the first time a Nike product has not been on top in more than a decade.”While the remaining nine sneakers in the top ten were Nike styles, or from the brand’s subsidiaries like Converse and Jordan, it doesn’t take hard metrics to see that adidas has been picking up a lot of steam in the lifestyle market since 2015, and this upward trajectory shows no signs of stopping, with adidas’s continuation of key partnerships and collaborations.

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